Playbook Vault
Stage by stage, seat by seat. Openers, discovery questions, objection handlers and annotated scripts for BDRs, SDRs, and AEs — updated every week.
Ascend
Start your ascent84.9%Meeting Stick Rate
1,000+Meetings Booked
#1 / 32Nationally Ranked
6Stage Ascent Framework
The System
Inside Base Camp
The Ascent System
One system. Every rep on the same route.
Four modules that turn a group of individual dials into one repeatable motion — installed in your org, run on your stack.
Live Call Review
Your reps' real calls, scored turn by turn against the Six-Stage Ascent. They see exactly where meetings get booked — or lost. No cleaned-up demos.
Rep Certification
Every rep is scored on all six stages and certified before owning a book of business. The standard: 84.9% of meetings hold.
Leadership Scorecard
Held-meeting rate, pipeline per rep, ramp time — the numbers your board asks about, reported every week. Nothing blurred there either.
The Six-Stage Ascent
One call.
Six stages.
Playbooks built from real field calls.
Live review of your reps' actual dials.
Certification that holds under pressure.
The Spine
Six moves from cold dial to held meeting.
Team Onboarding
From first audit to certified dialing in six weeks.
No 90-day culture-change decks. A defined route with checkpoints you can measure at every stage.
The Diagnostic
We audit twenty real calls from your team and score them stage by stage against the Six-Stage Ascent. You see exactly where meetings leak before we change a single script.
The Install
Live training for every seat — BDR, SDR, AE — full Playbook Vault access, and the first certification cycle. Your reps start dialing on the route from day one. No rip-and-replace of your stack.
The Climb
Weekly call reviews, scorecard reporting, and quarterly framework refreshes. We stay on the mountain with you until held meetings are the norm — not the exception.
Nothing Blurred
This is what a booked meeting actually sounds like
Real call. Real annotated turns. No composite fiction, no cleaned-up demo — and this is exactly how we review your team's calls.
Warm Inbound · Research-Triggered · Net-New Rep
Vertical-neutral · B2B SaaS · Six-Stage tags shown
Lead
Hello?
Rep
Hey — this is [Rep]. You actually came through our system a little bit ago — I just wanted to reach out and see what prompted that?
Stage 02 — The Approach. Plain warm line. Anchor to the inbound action. No "did I catch you at a bad time."
Lead
Yeah — we're actually looking at a few different options right now. Trying to figure out what makes sense for our team.
Rep
Got it. What's driving it — like, what's the problem you're actually trying to solve?
Stage 03 — The Climb. One genuine question. Then silence. The pitch stays in the pack.
Lead
Honestly it's kind of... a few things. We just want to get more organized with it.
Rep
Makes sense. If you were to put a flag at the top of the mountain — like, six months from now, what does "organized" actually look like for you?
Stage 04 — The Ridge. Soft goal question. Finds the gap when they go vague. Not "is it A or B?"
Lead
We want our reps actually booking meetings that hold — not just getting the yes on the call.
Rep
That's exactly what we work on — stick rate, not just booked rate. Our model is education first, so I'd rather show you exactly how the framework works and let you decide if it makes sense. The deeper-dive questions are better on a real call — does [day/time] work?
Stage 05 — Summit Push. Education-first frame. Defer technical questions to the booked meeting.
Lead
Yeah — that could work.
Rep
Perfect. I'll send a Zoom invite — and just so I can make sure it's the right conversation, is it mostly you or is there someone else we should have on?
Stage 06 — The Summit. Soft assumptive close. Confirm logistics. Rapport last.
Notice what's missing: a pitch.
The question booked the meeting. The pitch would have killed it.
The question booked the meeting. The pitch would have killed it.
Rooted in Results
We don't work for booked calls.
We work for held meetings.
The numbers behind the words below — measured on real dials, not marketed. Real feedback from SDRs, BDRs, and AEs: real people, real results.
- Cairn
- Ridgeline
- Northwind
- Kestrel
- Vantage
- Waypoint
- Altimeter
- Summitry
Real testimonials from the community. Have a result to share? Tag us on LinkedIn.
Free Playbooks & Resources
The library is open. No blur.
Every resource contains the tactic — not a promise of one. Download, use it on your next call, and keep the receipts.
Cold Calling Cheat Sheet Vol. 1
The openers that actually work — and the ones that kill the call before it starts. Stage 01–02 of the Ascent, annotated.
Download Free →The Six-Stage Ascent
The complete six-move route from dial to booked meeting. Every stage mapped with the real move, the real why, and what to purge.
Get the Playbook →The Turn — Real Call Moments
One decisive exchange per card. The exact moment that flipped the call — annotated turn by turn, nothing blurred.
View on LinkedIn →BDR: The First Ascent
Net-new cold calling for BDRs. The anchor reason-for-the-call, the purge-box openers to kill, and a real annotated cold dial.
Subscribe to Read →State of the Cold Call 2026
The market reset. Volume is dead. Discovery books meetings. The data, the purge, the Six-Stage reset — and one real call, unblurred.
Download Free →The Summit Series — Leader Teardowns
Full episodes with SDR leaders and revenue operators at B2B SaaS companies. The moves that built the teams, unfiltered.
Watch on YouTube →The Leader Shelf — Six One-Pagers
Why meetings hold. The connect autopsy. What an empty calendar costs. The Rope Check. The Base Camp Audit. The spine. Print-ready, nothing blurred.
The Summit · Free Weekly Newsletter
Cold calling tactics in your inbox every week.
Real call teardowns. Route-by-Role breakdowns for BDRs, SDRs, and AEs. The Six-Stage Ascent, move by move. Free — forever.
No spam. No empty promos. Unsubscribe anytime. One issue a week.
The Ascent Tiers
Start free. Go as far as you want.
Every tier runs on the same Six-Stage Ascent — from a single rep testing the framework to a multi-location SaaS org running it everywhere.
Base Camp
For individual reps
$0/ forever
Free forever · no card required
- The Summit weekly newsletter — every Thursday
- Free playbook library: cheat sheets, frameworks, teardowns
- Daily tactical drops on LinkedIn
- The Six-Stage Ascent framework, free to use on your next call
Team Ascent
For B2B SaaS teams · 5+ reps
$99/ rep / month
per rep · minimum 5 reps
- Everything in Base Camp, for your whole team
- Full Playbook Vault access — BDR, SDR, AE tracks
- Live call review every week (Nothing Blurred)
- Six-Stage certification program for every rep
- Leadership scorecard & weekly reporting
Summit
For 20+ rep teams & multi-location
Custom
Scoped to your org on a demo call
- Dedicated coaching pod for your dialing team
- Manager & VP training: comp, retention, territory
- Multi-team rollout & phased onboarding
- Direct Slack access to Elliott & Preston
Team Ascent is priced per rep. Annual billing saves about 17%. Not sure which route fits? Book a demo — we'll map it with you.
The Summit Series
The show where leaders tell the truth about building dialing teams.
The method, on live calls.
Who Built This
The climb was built in the trenches
We don't teach theory. Every framework came from a real dial, a real objection, and a real booked meeting that held.
Founder & Head of Cold Calling
Elliott Garcia
Founder of Top Mountaineer. 6 years in outbound sales across SaaS, AI platforms, and financial services. #1 of 32 in a national cold calling competition (RevGenius, 2021). Top 25 SDR nationally in 2022 and 2023. Demandbase 60 SDR Leaders cohort back-to-back. Nooks 100+ Meeting Club. Ambassador for Apollo, Seamless, and Grammarly. Broke into tech sales at 34 — if you're thinking it's too late, it's not.
LinkedIn Profile →
Co-Founder & Head of Sales Leadership
Preston Grinstead
Sales leadership and strategy. Co-host of The Summit Series. Focused on the leader lane — building the hiring frameworks, onboarding systems, and retention architecture that make dialing teams last at B2B SaaS companies.
LinkedIn Profile →Frequently Asked
Direct answers. No blur.
A cold calling system and coaching partner for B2B SaaS sales teams. We install the Six-Stage Ascent — playbooks, live call review, and rep certification — built from real field experience, not theory. Nothing Blurred means we show the real call, annotated, turn by turn.
B2B SaaS companies with SDRs, BDRs, and AEs who need meetings that hold — plus individual reps who want the framework free. Team Ascent is built for teams of 5+ reps; Summit for 20+ rep organizations and multi-location rollouts.
Week one is the diagnostic — we audit twenty real calls from your team and score them stage by stage. Weeks two through six are the install: live training, playbook vault access, and the first certification cycle. Most teams are dialing on the route within six weeks.
Yes. The system is dialer- and CRM-agnostic — it installs on top of whatever you already run, including Salesforce, HubSpot, Apollo, Nooks, and Seamless. No rip-and-replace.
Stick rate is the percentage of booked meetings that actually hold. 84.9% of meetings booked using this framework held — versus an industry norm where many teams lose half their scheduled pipeline to no-shows. The difference is discovery: when the prospect has their own stated reason to show up, they show up.
Scored, not self-proclaimed. We coach what produced an 84.9% meeting stick rate over 1,000+ real calls and a #1 national ranking out of 32 reps — and we show your team the call annotated, not a cleaned-up demo version of it.
Team Ascent is $99 per rep per month (minimum 5 reps), with annual billing available. Summit for 20+ rep teams and multi-location rollouts is custom — book a demo and we will map the route.
Choose Your Route
Pick your seat on the ascent
Limited capacity — we onboard a small number of new teams each month so every rep gets founder-level attention.
I'm a rep — SDR · BDR · AE
Start Free, Dial Smarter
Free playbooks, the weekly newsletter, and daily tactical content on LinkedIn. The framework is free — use it on your next call.
Get the Free PlaybookI lead a B2B SaaS team
Book a Demo of Team Ascent
See the diagnostic, the certification standard, and the scorecard on your own calls. 30 minutes — Elliott or Preston will walk you through it.
Book a DemoBook the summit today.
Start your ascentBook a Demo · Work With Us
Tell us where your team is stuck.
We read every message and respond to every serious inquiry within 24 hours.